Design for Good: New Pro Bono Creative Scheme Launches for Charities

A bold new initiative is offering UK charities the chance to elevate their visual identity—entirely for free.

Design agency Hello Charlie has launched a pro bono design scheme to help not-for-profit organisations tackle branding and communication challenges without the usual financial barrier. In a sector where resources are often stretched thin, this initiative could be a game-changer for small to mid-sized charities looking to amplify their impact.

✏️ What’s the Scheme All About?

The scheme, offered by Hello Charlie as a pro bono design initiative, invites charities to apply for support with creative services such as:

• Brand identity and visual design
• Digital communications
• Campaign assets
• Strategy and messaging support

Unlike one-off volunteering, this isn’t just a logo refresh. The agency is offering a full creative partnership, bringing the same level of attention and expertise it gives to its commercial clients—pro bono.

💬 Why It Matters

For many charities—especially small and mid-sized ones—creative design is a luxury they simply can’t afford. They’re often focused on keeping services running, meeting urgent needs, and applying for the next round of funding. Branding, visual identity, and digital storytelling tend to fall by the wayside—not for lack of desire, but for lack of capacity.

That’s where this initiative becomes so powerful.

Design can help charities punch above their weight. A clear, compelling identity builds trust. Consistent branding makes campaigns more memorable. Thoughtfully designed assets help charities communicate complex issues quickly and clearly—whether they’re addressing donors, policymakers, or the communities they serve.

By removing cost as a barrier, this pro bono scheme opens the door for organisations that wouldn’t normally be able to access high-quality creative services. It levels the playing field, giving smaller charities the chance to present themselves as boldly and professionally as the big players.

And the impact ripples out. A better brand can attract new supporters, improve grant success, empower staff, and help a cause resonate beyond its usual circles. In short: design really can change everything.

🤝 Who Can Apply?

The scheme is open to UK-based registered charities, with a particular focus on groups working with communities facing systemic inequality. Applications are reviewed on a rolling basis via the Hello Charlie website.

Charities will be asked to share their mission, creative needs, and how they believe design could make a difference to their work.

🔍 Why We’re Watching

At The Charity Champion, we celebrate the moments where creativity meets purpose. Initiatives like this don’t just help charities look better—they help them work smarter, reach further, and engage deeper.

If you’re part of a charity with a strong story and a bold vision, this may be your chance to bring that vision to life.

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Visit our Find Your Charity section to discover causes and collaborations that make a real difference.